Our Thoughts on Marketing and Strategy

Topics and trends that affect your retail marketing.

Recent Posts
2014: Bigger Is Apparently Better

At least when it comes to the world of online advertising. Whether it’s better UX as ads become easier to engage with – or dismiss – or our device sizes have finally settled down (and actually begun to get slightly larger again), the traditional display ad is beginning to spread its wings.

Channels, Channels, Channels…

We used to have ‘multi-channel’ retail, which more or less referred to customers having access to brands and companies with different checkpoints. Then we had ‘cross-channel retail’ wherein customers started to see the brand in different ways because of new touch points (tablets, QR codes, location-based services) but there was still a lingering silo effect. Enter “Omni-Channel Retail”, also referred to as OCR or IR (Integrated Retail)…

Are BMW’s Sales Floors Going Digital, LinkedIn Opening Blogging Platform, and more…

SilverGrass Clippings Welcome to SilverGrass Clippings, a weekly round-up of news and opinion in the retail marketing world. ‘Geniuses’ to Replace Salespeople in BMW Showrooms Sign up for our SilverGrass Clippings Newsletter   The Wall Street Journal reported last week that BMW has some major changes to its showroom floors on its wish list, knocking […]

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Retail Marketing Tips
Channels, Channels, Channels…

We used to have ‘multi-channel’ retail, which more or less referred to customers having access to brands and companies with different checkpoints. Then we had ‘cross-channel retail’ wherein customers started to see the brand in different ways because of new touch points (tablets, QR codes, location-based services) but there was still a lingering silo effect. Enter “Omni-Channel Retail”, also referred to as OCR or IR (Integrated Retail)…

Are BMW’s Sales Floors Going Digital, LinkedIn Opening Blogging Platform, and more…

SilverGrass Clippings Welcome to SilverGrass Clippings, a weekly round-up of news and opinion in the retail marketing world. ‘Geniuses’ to Replace Salespeople in BMW Showrooms Sign up for our SilverGrass Clippings Newsletter   The Wall Street Journal reported last week that BMW has some major changes to its showroom floors on its wish list, knocking […]

Make the most of the gift cards you sell…

With holiday shopping now in full swing, you’re probably not thinking, “What about January?” But you should be, and what you do now can make a big difference in your current holiday sales – and beyond.

Read all Retail Marketing Tips posts
For Agencies & Partners
Are BMW’s Sales Floors Going Digital, LinkedIn Opening Blogging Platform, and more…

SilverGrass Clippings Welcome to SilverGrass Clippings, a weekly round-up of news and opinion in the retail marketing world. ‘Geniuses’ to Replace Salespeople in BMW Showrooms Sign up for our SilverGrass Clippings Newsletter   The Wall Street Journal reported last week that BMW has some major changes to its showroom floors on its wish list, knocking […]

S&P: Not Standard & Poors, but Security and Privacy

If you’re capturing data for mining or retargeting purposes or executing e-commerce, you’re aware that your policies need to defined and ‘water tight’. But that doesn’t mean those policies always are, and often they are not clear to customers. In 2014 that’s likely going to need a change.

Email Strategy: The Struggle Between Format and Content

We all hear or read similar reports– email open rates continue to drop, and yet click-through rates are holding fairly steady. Maybe that’s due to great content, compelling writing or a change in the way we engage with email. We’re betting heavy on that last one. (Bad subject line? Delete. Received three generic emails from […]

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