We’ve worked with dozens of OEMs and retail chains, and tens of thousands of retailers and dealers, on their channel and retail marketing efforts. In recent years, some OEMs have made their programs smarter, and some retailers figured out how to use their funds better. But we still see so much room from improvement from both OEMs and retailers to optimize their channel marketing results.
This three-part series offers advice for OEMs, Retailers, and Marketing Partners to turn channel marketing programs from basic entitlement programs to engines for growth for all parties.
Part One: Tips for OEMs
Part Two: Tips for Distributors, Dealers, and Retailers
Part Three: Tips for Marketing Partners (Printers, Advertising Services Providers)