Client: Graphics Plus
Campaign: Rebranding and Education
A commercial printer with a broad arsenal of capabilities needed to break out of the “you’re just a printer” box trap that befalls so many printers in the current marketplace. How to show those skills and present client work and project details without making the user click through endless pages?
Mechanically the site has strong administrative tools to allow sub-sections to move from category to category easily, or to create new sections and sub-sections easily with a minimum of programming time. It allows the Graphics Group to continue doing what they do best- print and distribution – without spending a lot of time updating their website.